Whoopi Goldberg, in partnership with The Powell Companies Real, LLC, announced the launch of her first fashion brand, DUBGEE.
Two years ago, Goldberg took her first vacation in 20 years. She went to Greece and could not find anything in her size. It made her feel bad about herself and her body, and she thought about how many other women must feel the same way. When she returned from that trip, she set out to expand upon that idea, using colors, shapes and patterns that pushed her own style boundaries, leading to the birth of DUBGEE.
Goldberg had this to say about the line:
This line sprang from the idea that you should not be afraid of or feel bad about what is in your closet. Our clothes are designed for everyone, regardless of your shape or size, we’ve got you. DUBGEE is quality, comfortable clothing that is as elegant as it is timeless, whether you are taking your first vacation in years, going to work or just living your life. It’s clothing you can feel good about and look great in.
Founded, inspired and designed by Goldberg, the premiere DUBGEE collection includes 41 styles, including tops, bottoms, tunics, dresses and loungewear that are meant to be worn, layered and lived in, with a creative edge and everyday ease in mind. Sizes range from extra small to 3X, with prices ranging from $89 to $390.
The collection is available for purchase online and in-store at Neiman Marcus, Ashley Stewart, Amazon and Le Tote, exclusive subscription retailer.
