WK Records Announces Director Level Promotions Rounding Out an All-Female Executive Team

Innovative music and entertainment company, WK Records, owned by renowned Latin music executive Walter Kolm, announces a slew of director-level promotions. Pierina Jatem will assume the role of Director of Artist Strategy & MarketingAnita Tillero as Creative Director, and Kearie Reyes as Director of Sales & Digital Marketing, effective immediately, and will be based in Miami. Additionally, the promotions also mark an exciting all-female executive team for the label.

Horacio Rodriguez, who assumed the role of CEO of WK Records last year, said in a statement:

Providing best in class services to our artists and business partners is paramount for our company and I trust that Pierina, Kearie and Anita’s experience and leadership will be key to continue achieving our goals and driving our business forward. I’m very grateful that these three talented professionals have chosen WK Records as their second home.

Pierina Jatem, Director of Artist Strategy & Marketing said:

I’m proud to work for a company that envisions and supports female leadership while having a diverse artist roster. As a young executive, I’m building a career in music while contributing to a more fair world. I want every girl out there to know together we shine.

Anita Tillero, Creative Director said:

There is no limit to what we, as women, can accomplish. It’s a privilege to be part of the creative universe in an industry that has so many talented creators. This is just the beginning of a new era at WK RECORDS and I’m grateful to work hand in hand with such an unbelievable team.

Kearie Reyes, Director of Sales and Digital Marketing said:

I’m honored and thrilled to be part of the growth at WK Records, we have an outstanding roster of artists that I can’t wait to continue taking to the next level. Being part of this executive team comprised of all women in an industry dominated by men makes this promotion even more significant.

WK Records is an innovative Music & Entertainment company strategically headquartered in Miami, FL to serve as a bridge to the global music market and an incubator for artists from the United States, Puerto Rico, Spain, and Latin America. The label is home to reggaeton star Alex Rose, Grammy-nominated and Latin Grammy-winning producer/artist Foreign Teck, Argentinean trap star Seven Kayne and viral sensation Cheo Gallego, among many other great artists. 

WKR is the brainchild of Walter Kolm, one of the most prominent figures in the Latin music industry, and CEO of WK Entertainment, one of the leading management companies in Latin America, USA and Europe managing careers of global stars such as:  Carlos Vives, Maluma, Wisin, Prince RoyceCNCO and Emilia, among other great artists.