In celebration of Marvel Studios’ “I Am Groot,” a Collection of Original Shorts coming soon to Disney+, Wonderful® Pistachios launched their “Groot Gets Crackin'” campaign to showcase the plant-protein power of Wonderful Pistachios.
The campaign, featuring Guardians of the Galaxy fan-favorite character Groot, will activate across a wide range of touch points including TV, limited-edition packaging, digital and social media, national sweepstakes, fan experiences, as well as photo-worthy point-of-sale displays in-stores through August 31.
The Wonderful Pistachios and Marvel Studios’ “I Am Groot” collaboration kicks off today with a custom 15-second TV spot that will run across linear TV, streaming, digital, social, and in select theaters. The spot features the iconic Wonderful Pistachios bag paying homage to its roots with “The Original Plant Protein” written across the screen when a dancing Baby Groot knocks into the text causing all the letters to crash to the ground. Groot then frantically sorts through the letters and attempts to fix the mess but it doesn’t go as planned.
Fans of the adorable character will be captivated by a limited-edition 24-ounce bag of Wonderful Pistachios Roasted & Salted featuring everyone’s favorite baby tree. Accompanied by “I Am Groot”-themed in-store point-of-sale displays to reach shoppers, the collectible bag will be available starting in early July and sold exclusively in-store and online by Walmart in the U.S. while supplies last.
