Global denim brand and the leading authority in western fashion, Wrangler® announced its collaboration with Mattel, Inc.’s Barbie, the #1 fashion doll brand inspiring a cultural phenomenon.
The Wrangler x Barbie collection celebrates two brands with similar heritage, united in the desire to encourage women and girls to be strong, confident, free, and fearlessly chase their dreams.
Capturing the imaginative, playful style of Barbie and featuring iconic silhouettes and quintessential western design elements from Wrangler – including a pink rendition of the iconic and unmistakable Wrangler back-pocket leather patch – Wrangler x Barbie features an assortment of mix-and-match pieces for women and girls. The collection contains the denim brand’s perfected bootcut jean and first Wrancher® Dress Jean for women in a vibrant Barbie pink. Bridging Wrangler’s roots and the Barbie brand’s signature California vibes, the collection also includes an assortment of casual and statement pieces across shirts, dresses, tees, and jackets incorporating fierce colors, lively prints, and a touch of Western flair.
The collaboration is backed by iconic brand histories full of rich, symbolic, and classic fashions and cultural moments, and inspired by two brands that have been making products long-cherished as collectible items passed down through generations. Wrangler x Barbie reimagines brand archives and pays homage to the Barbie brand’s history of experimenting with Western-inspired fashion and her authentic Western lifestyle, including her experience as a horse owner beginning in the 1970s.
