Alt/rock trio X Ambassadors have signed a deal with Virgin Music, as the first release of the new deal, X Ambassadors release new single “Happy People.”
X Ambassadors lead singer Sam Nelson said:
Our new song “Happy People,” featuring Teddy Swims and Jack Ross, is about struggling to maintain your own health and happiness while constantly being assaulted with images of everyone else’s seemingly perfect lives. This is something we all come up against every day, just looking down on our phones. Having the opportunity to work with Teddy and Jack on this song was a transcendent experience with both of them. Any time they open their mouths, you just feel so deeply what it is they’re saying and what it is they’re singing, they cannot help but reveal everything to you when they sing and that is golden.
In welcoming X Ambassadors to the Virgin Music family, Jacqueline Saturn, President says:
X Ambassadors are at a point in their career where they know exactly where they are going and what they want in a partner to help them get there. We are thrilled to have them join Virgin and we will use our global resources to help them reach new audiences and excel even further in what is already an incredible career. We can’t wait to share their new music.
The new single, “Happy People,” is a soulful and introspective song featuring acoustic guitar backed by piano. Lead singer Sam Nelson and the featured artists’ Teddy Swims & Jac Ross display their impressive vocals and ability to harmonize with one another throughout the song. Lyrically, the new song focuses on striving for happiness while struggling with one’s own mental health.
“Happy People” is a part of the band’s ongoing ‘(Eg)’ collaborative singles project which highlights the band’s songwriting/producing abilities. Along with the track release, X Ambassadors released a video for “Happy People” which includes the full band and both featured musicians performing on a suburban front lawn highlighting the collaborative ‘singalong’ feel of the new single.
