YG’s THE FLAME FOOTWEAR LINE Drops First Sneaker Dubbed ‘BLOCK RUNNER’

Hip Hop superstar YG drops the first sneaker from The Flame Footwear Line under the 4Hunnids footwear line, dubbed “Block Runner.” The Red/White Block Runner signals the first release of a series of sneakers dropping over the next year, the kicks are now available via 4Hunnid.com.

Developed in 2018 by YG and Chris Burnett, the Blockrunner sneaker is a project that’s been under the wraps for three years. The first style release is presented in the red and white colorstory that YG has become synonymous for. The low-slung kicks sit on a custom sole, white tumbled leather, and feature a contrasting red The Flame logo that stretches across its quarter panel. 

With heavy influence of his upbringing, the sneaker is a tribute to the place that raised him, YG said:

the Block Runner name is inspired by what 4Hunnid represents: the Westcoast. It’s only right our first sneaker caters to the streets and glorifies The Block because [the block] is where everything starts for me.

The shoe is launching exclusively online at 4Hunnid.com, with a retail sticker of $200.