Arriving on store shelves this month, Yoplait Go-GURT brings the sour and sweet flavors of SOUR PATCH KIDS candy to life in a fun, on-the-go snack option in easy, grab-and-go tubes. Go-GURT SOUR PATCH KIDS flavored yogurt will be available in two popular SOUR PATCH KIDS candy flavors, Redberry and Blue Raspberry. This marks Go-GURT’s first-ever flavor collaboration.
Inspired by the true SOUR PATCH KIDS Redberry and Blue Raspberry flavors, this new Go-GURT brings a fun, on-trend flavor profile to the yogurt case. As both adults and children indicate a growing interest in sour flavors, this launch offers a fun twist to the traditionally sweet flavors consumers have come to expect from yogurt.
Tsubasa Tanaka, Business Unit Director, Yogurt, General Mills, said:
As a brand, we are always looking for new ways to create more fun for families. With this collaboration, we’re bringing together two beloved brands known for their ability to instigate fun – Go-GURT and SOUR PATCH KIDS – to create an incredible snack experience.
With Go-GURT SOUR PATCH KIDS flavored yogurt, consumers will find the sour and sweet taste that is authentically reminiscent of the iconic treat in a fun, ready-to-pack snack. Just like original Go-GURT, the new yogurt flavors can be added to a lunchbox frozen and will be thawed and ready to enjoy by lunchtime.
Wesley Saraceni, Senior Brand Manager, Candy, Mondelez, added:
The SOUR PATCH KIDS brand is always looking for new opportunities to expand our brand presence across categories. We’re very excited to collaborate with Go-GURT, and bring together two iconic, well-loved brands.
This collaboration marks the first time Go-GURT has launched a co-branded yogurt flavor, moving beyond on-package partnerships to incorporate another brand’s flavor profile. The two new flavors will be available at retailers nationwide and will start appearing on store shelves in January.