Looking to make money? Head on over to YouTube, it’s been announced that in the 12 months between July 2021 and June 2022, YouTube paid over $6B to the music industry. This is a $2B increase from the $4B contribution they announced in 2021.
That’s not all, check out some of the insights given:
- UGC drove over 30% of payouts for artists, songwriters and rights-holders, for the second year in a row.2
- Shorts generates 30 billion views per day, with 1.5 billion monthly logged-in users3 — and we’re just getting started. In addition to our $100M Shorts Fund, we’re creating long-term monetization solutions for Shorts, and we’ll have more to share on this soon.